What is a small business marketing strategy?

Creating a small business marketing strategy means developing a long-term plan that will reach more customers, help you understand your objectives, establish your authority and provide insight into where you stand in terms of marketing results.

What is a marketing strategy?

You can think of a marketing strategy as a roadmap, helping you make the most of your marketing. Here are the basic principles of a strong marketing strategy: 1. Start with your goals. Before you can build a marketing strategy, you first need to set clear goals.

How does small business marketing work?

Small business marketing means using every available resource to share, promote and build awareness around your brand. In theory, doing this should increase your customer base and drive up sales. In practice, it’s a little trickier.